Rich Products had never conducted a campaign quite like this one. We took some real shots at the aerosol topping competition. 

CD: Bill Mitchell 
CW: Rob Ringle, Bill Mitchell
AD: Bill Mitchell, Daniel Vong
VID: Bill Mitchell
PH: Michael Pohuski

Rich Products warned that aerosol topping wasn't good for the environment. It's not very good for the health of those who huff the gas either. 

CD: Bill Mitchell 
CW: Rob Ringle, Bill Mitchell
AD: Bill Mitchell
RET: Diana Jeffra (skull)
PH: Michael Pohuski

Rich's "UBR" is the Ultimate Breakfast Round. Looks like a cookie, but it's a complete breakfast. UBR is both nutritious and delicious. 

CD: Bill Mitchell 
CW: Rob Ringle, Erica Bolton
AD: Claudia Barac-Roth
RET: Erle Howard
PH: Michael Pohuski