More often than not, good ideas come after all of the "expected ones" have been seen and wisely walked away from. The ideas you find on this page started with insight-driven strategies and clear objectives. When those strategies were approved, we were free to dream.
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Bob's Big Boy A whole-new way to look at "all you can eat.". We won a both a Gold Lion at Cannes and Communication Arts acceptance.
Sugar Association We wrote "sugar has nothing to hide." Then we thought, if you had nothing to hide, why would you wear anything?
Roy Rogers People love Roy's food so much they'd do anything for it. This spot set a record for the best chicken month in Roy Rogers' history.
MD Lottery game where a lump sum is paid.
The idea was concepted in a diner. We used the California Raisins' animators at Will Vinton. |
Helix Health "Is there a doctor in the house?" Helix docs did more than you'd expect. This was shot in a cute little theater in Hagerstown.
Loyola Bank We needed new customers without losing older customers. Monty Python animators helped win this campaign gold Clios.
Helix Health This campaign came from focus group research with doctors and patients. These spots rang the phones hard for Helix docs.
Children's National Medical Center is known for preeminent pediatric care. We were hesitant to use kids. But this idea, and this girl, were too good.
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